If you use italic fonts, or extremely thin fonts and bold uppercase fonts – all in one design, then it’s unlikely that your banner will retain people’s attention. So, keep the banner design simple and choose your words wisely. In that limited time, you need to get your thoughts across. You need to remember that the people seeing your banner add will do so just for a few seconds. The more complicated you make things, the harder it is going to be to get the point across. Adopt a theme, and make sure your color choices complement the theme. Whatever you decide, don’t make your banner a rainbow of colors. Add a nice calm color to keep people calm or add a strong color to create a sense of urgency. Bad choice of colors can completely destroy the banner’s appeal. Choose Colors WiselyĬolors add to the aesthetic beauty of the banner, if chosen intelligently. To make your brand known and to create awareness, your brand’s logo must shine on the banner. Take time to explore the different sizes and use them appropriately. Similarly, you will need to understand the banner size requirements of the platform where you’re going to use it on. The most commonly used banner size is the Leaderboard. Size of banners may not seem like a big deal initially, but you’ll soon understand its importance. When you have this information, you can create great banners. Consider your competitors’ banner designs, the style and personality of the platform you’re going to use the banner on, and your audience’s preferences. You need to know the trends in banner design. Use this tool How Do I Make My Banners Stand Out?īefore you can go ahead creating a banner, there are certain things you need to keep in mind that will help you make an effective banner.
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